The process
The sales process is also the proof process.
Eight steps move from a skeptical first review to a documented migration and an ongoing watch.
A working demo
My nightly factory builds focused demos for established businesses with aging agency sites. The demo is a starting point for scrutiny, not public portfolio proof.
The direct outreach
The owner receives the demo URL, a genuinely adversarial ChatGPT prompt, and an unlisted dossier link with the important evidence in one place.
Your AI reviews my work
You ask your own AI to test the site, the claims, the migration plan, and the ownership terms. I borrow trust from an independent review instead of asking you to take my word for it.
A recorded call
We talk for about an hour about what makes the business special, current vendors and spend, pain points, tone, and the biggest unanswered questions in the fact sheet.
One fact-sheet correction loop
You redline one document. I use those corrections to update the site, instead of asking you to hunt through pages for every issue.
A scoped agreement
The contract states the setup fee, monthly retainer, tier, included work, ownership terms, and what remains a first build.
The key-turn migration
I make the agreed changes, point the domain, change the locks, hand over logins, and verify that every old URL still has a valid destination.
The ongoing watch
Quarterly recorded check-ins feed useful articles. Monthly reports show the work. New services such as newsletters, phone agents, automation, and ads are scoped as explicit additions.
How to run the adversarial review
- Open the demo, the dossier, and the current website.
- Ask your preferred AI to act as a skeptical owner, not as my copy editor.
- Tell it to test claims, old URLs, disclaimers, ownership, security, and the conversion path.
- Ask it to separate verified facts, reasonable inferences, and missing evidence.
- Send me the objections. I will fix what is wrong and disclose what is not yet proven.
Keep the prompt adversarial. If the prompt steers toward a sale, the review loses the trust that makes it useful.