The Standard / Accuracy

Every factual claim needs a source or a flag.

The claims audit separates confirmed facts from questions before the site becomes the public record.

A confident sentence is still wrong if the business cannot support it. I inventory factual claims, test cross-page consistency, and send one fact sheet for correction.

The correction loop

Extract names, dates, credentials, locations, services, outcomes, and policy claims.
Attach a source or mark the claim for confirmation.
Check that repeated facts agree across every page.
Have the client redline one fact sheet rather than hunt through the site.
Run the sweep again after corrections land.

excerpt from a real client artifact, redacted

Claims audit

Claim: [REDACTED] years in practice | Status: CONFIRM | Source needed

Claim: Office in [CITY] | Status: VERIFIED | Source: client fact sheet

Cross-page check: service-area language aligned across 6 pages